3 Habits of Top Performing Product Marketers

Product Marketing

3 daily habits of the best startup Product Marketers

👉 Also good habits for founders

1️⃣ Interacting with customers

↳ It's the fuel for everything you do.

The more channels, the better:

→ Attending sales meeting (or Gong recordings)

→ Online Communities (Slack, LinkedIn)

→ Product discovery & user interviews

🚀 Pro Habit — Make friends with existing customers.

(to the level of being able to text them at any time with an idea or question)

2️⃣  Writing

↳ It's the key to influencing your peers.

This isn't just about creating messages and content that resonate with prospects and customers.

It's about clear thinking around the core elements of your work.

(Positioning, ICPs, Go-to-Market)

For startups, these pieces are always in flux.

It's up to you to discover, curate, and communicate them to the rest of the company.

🚀 Pro Habit — Share something you learned every day in an internal newsletter.

↳  You'll become a beacon for insights & clarity at your startup.

3️⃣ Spend time with your PM & Sales Leader

↳ Without them as allies, your work won't matter

The key here is being proactive:

→ Draft the next roadmap and share it with your PM for review.

→ Do a customer discovery interview and share the insights to the product team.

→ Try out a new sales pitch with your customer friends and share with the AE.

🚀 Pro Habit — Attend the weekly team meetings for each group.

(even if you don't need to be there, the investment will earn you more trust)

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🔥 Daily habits > long-term goals

Do your habits match your ambitions?

FletchPMM
Best Practices

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Founder, Stealth Startup