There are 3 Levels of Product-Market Fit.

🧩 Feature-Market Fit 🧩

💻 Product-Market Fit 💻

🌐 Platform-Market Fit 🌐

And many B2B founders try to skip to the last level...

🌐 Platform-Market Fit 🌐

"We're building a platform to revolutionize X industry"

"We're building a platform for Y teams"

"We're building a platform for Z technology"

❌ This approach is fundamentally flawed.

Platform-Market Fit is actually a collection of multiple products having fit in the market.

And we can all agree that finding product-market fit with a single product is extremely difficult.

👉  What makes you think you can find multiple fits — at the same time?

Imagine if Stripe would have taken this approach...

We're building "Financial Infrastructure for the Internet" with a collection of products...

🙅‍♂️ They would have failed miserably.

____

So if you're an early stage founder who wants to build a platform?✅ Start by finding fit with a single feature.