3 Pillars of Product Marketing

🔵 Positioning

This is all about crafting your POV on the world.

→ Understanding customers (context, problems, use cases)

→ Understanding markets (trends, shifts, opportunities)

🟢 Packaging

This is all about mapping your product to the market

→ Pricing structure

→ Curating combinations of capabilities and features

→ Delivering the right value (benefits)

🟣 Messaging

This is the bridge between your positioning & packaging to the market

→ Clarity (Are you understood?)

→ Resonance (Are you compelling?)

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Positioning and packaging usually get all the focus from founders…

😴 But don’t sleep on messaging.

If no one can understand what you do…

💢 your positioning and packaging won’t matter.