4 Common GTM Messaging Challenges
Go-To-Market
Messaging
Mistakes
4 Common GTM Messaging Challenges
⚒️ And how to fix them
đź’˘ Targeting too many segments
How to fix?
→ Pick a well-defined segment and focus
- Best to lean into retention data, and not worry about size of segment.
đź’˘ Packing too many things into the message
How to fix?
→ Eliminate the fluff
- If you have more than 3 key points to message, you likely are complicating things.
đź’˘ Using too many channels
How to fix?
→ Experiment broadly, but operationalize narrowly.
- Don’t jump into building a “process” before you know something works.
đź’˘ Lack of consistency
How to fix?
→ Take a longterm mindset to content
- Don’t expect your content programs to drive revenue right away. It will take time to experiment and figure out what works.
____
The main takeaway?
There are many places to get stuck in your GTM Messaging.
The most important question to get right is…
⚫️ Who do we target?
FletchPMM
Best Practices
Get access to all of our Figma templates and LinkedIn posts in a Notion database organized by theme (go-to-market strategy, website messaging, etc.)
"The database has been truly invaluable to me as I build out my product marketing messaging for pre-selling a landing page for the SaaS app I'm building. Thank you so much for making this knowledge accessible for early-stage founders!"
Ben Wilentz
Founder, Stealth Startup