Before you try to write feature sections on your website, make sure that your product marketing fundamentals are in place.

Start with this template:

◼️ Context

→ this is the current way they are doing things without your product in the picture

🟥 Problem

→ this is what issues are caused by doing things this way

🟧 Capability

→ this is the primary unlock that is enabled by using your product

🟩 Feature

→ this is the piece of your product that makes the capability possible

🟦 Benefit

→ this is the outcome of using the capability and the improved end state

Once you have these pieces in place, you can translate them into a feature section using the template in the picture.

I have given a sample example for how Slack could write a section about their channels feature.