Competitive vs. Contextual Differentiation
Differentiation
Differentiation comes in two different flavors:
- how you're different from your competitors
- how you're different from your customer's current context
Competitive differentiation
- how you're different from your in-market competitors
Contextual differentiation
- how you're different from the normal way customers do things
Check out the slides below using Calendly as example to see how to use both.
FULL PDF
FletchPMM
Best Practices
Get access to all of our Figma templates and LinkedIn posts in a Notion database organized by theme (go-to-market strategy, website messaging, etc.)
"The database has been truly invaluable to me as I build out my product marketing messaging for pre-selling a landing page for the SaaS app I'm building. Thank you so much for making this knowledge accessible for early-stage founders!"
Ben Wilentz
Founder,Ā Stealth Startup