Early stage startup crafting your messaging?

🔥 Prioritize clarity over differentiation

And don’t get me wrong - There should be some elements of differentiation in your message.

👉 But you only get to differentiation AFTER you have solved for clarity.

Why?

Clarity is the first hurdle you’ll have to get over with prospects.

→ What do you do?

→ Who is it for?

→ How does it work?

Until you answer these basic questions….

Your prospect won’t give you a chance to explain your differentiation.

___

So remember, early on…

🙈 Don’t try to be unforgettable.

🐵 Try to be clear