Brand and Product Marketing have opposite goals.

✅ The goal of Brand:

→ Making your product seem BIGGER than it is so it’s easier to BELIEVE IN 🤩 🚀

✅ The goal of Product Marketing:

→ Making your product seem SMALLER than it is so it’s easier to BUY 🤑 💰

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When early stage founders decide it’s time to invest in BRAND, they’re usually trying to…

1️⃣ Make the company look more legitimate

2️⃣ Paint a compelling picture of the future

3️⃣ Create an aesthetic style befitting a unicorn

This is extremely important for convincing investors and recruiting future employees.

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But Product Marketing is more concerned with…

1️⃣ Making the CURRENT product easy to understand and explain

2️⃣ Breaking up the platform into smaller point solutions that can better penetrate accounts

3️⃣ answering questions like “what is it” and “how does it work”And doing all of this in service to a successful go-to-market strategy that gets more users TODAY.

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Check out the example below with Stripe.