Differentiating within the "Interactive Demo" Product Category
Differentiation
Reprise
What’s good
- Persona + Company Type = automatic filtering for best fit customers
What’s bad
- The "Clever" H1 is actually not very clear... it’s unclear what it means.
Walnut
What’s good
- The capability and benefits fit in one easy-to-read sentence (H2)
What's bad
- This is an awkward H1 tagline and uses a lot of real estate without saying much.
Storylane
What’s good
- This is the strongest of the four
- Incredibly clear H1
What's bad
- Nothing!
Tourial
What’s good
- They are the only website to highlight the alternative and the problem they solve.
What’s bad
- H1 tagline is clever, but not as clear as it could be.
FletchPMM
Best Practices
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