Don’t A/B test your product messages

😱 Until you test for message clarity first

What is message clarity?

🟢 Message clarity is how well a prospect actually understands your message

→ Do they get what the product is?

→ Do they know what problem it solves?

→ Do they know who it is for?

Why is this so important?

Because if a prospect doesn’t understand your message…

❌ Then any results of an A/B test will be flawed.

🤷🏻‍♂️ Are they bouncing because they don’t like the product?

OR

🤷🏻‍♂️ Are they bouncing because they can’t understand what the product is?

If you don’t know where the message breakdown is happening…

💢 You’ll have a hard time making product & marketing decisions

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The takeaway?

If you are working on your product messaging (especially if you are PLG), remember…

💡 Clarity comes before value