Creating marketing assets for your B2B startup requires 2 critical inputs:

📍 A defined approach to your market

↳ positioning

🌟 Your main value propositions

↳ strategic messaging

Every activity you have in your startup stems from these 2 things — and is especially important for developing strong marketing programs.

It enables founders and go-to-market teams to:

🌐 Build websites that convert.

💬 Craft social posts that create demand.

🫵 Deploy ads that capture demand.

🤑 Develop a sales narrative that closes deals.

If you don't get these foundations in place, you're marketing teams are likely struggling with:

🌐❌ Website messaging that no one understands

💬❌ Social posts that don't get any engagement

🫵❌ Ads that don't lead to any revenue

🤑❌ Sales meetings that end in "Thanks, but we're not ready for this right now"

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So if you're a founder or marketer having trouble with your marketing assets, ask yourself:

✋ "Do we really have a foundation that creates a focus for the content we create?"

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Me and Anthony Pierri 🎸 have run this process with over 60+ venture-backed startups and it continues to bring clarity to founders and their marketing teams.