There isn't 1 perfect homepage template 🛑

(but maybe there are four?)

Your homepage should reflect your go-to-market strategy.

Here are four different types:

1️⃣ The How-to

When to use:

→ You have a simple but novel product geared towards the end user.

Good example: Loom

2️⃣ The Networker

When to use:

→ You’re a horizontal product and are targeting several personas.

Good example: Calendly

3️⃣ The Differentiator

When to use:

→ You’re in a mature product category and the market is saturated

Good example: Less Annoying CRM

4️⃣ The Channel-Changer

When to use:

→ You’re an extremely mature, multi-product company.

Good example: Rippling