⭐️ Founders! ⭐️

Steal this product marketing terminology cheat sheet ✅

👇🏻

Product marketing lacks a common language.

I can’t count the number of times I’ve heard someone say “that’s a feature” only to have someone counter “no, that’s a benefit.”

This discipline FAILS with wishy-washy definitions.

The categories MUST be mutually exclusive.

We can’t even begin to build if the foundation of the practice is shaky.

As part of this effort,

Robert Kaminski

and I have undertaken the task of creating a common vocabulary and vernacular.

Save this cheatsheet and start speaking the same language!

——————

And as part of an effort to #buildinpublic

…

Founders:

↳ what isn’t clear?

Product Marketers:

↳ do you disagree with any of these definitions?

↳ what did we miss?