Big mistake w/ many PLG homepages…

❌ Trying to explain everything

It makes you come across as:

→ confusing

→ overwhelming

→ salesy

And sometimes even worse…

😱 Desperate

Instead, keep it simple.

🎯 Speak directly to a single audience (ICP)

AND

☝️ Lead with the single most compelling thing your product unlocks for them (capability)

____

Think of your homepage as the sharing of a great opening scene.

📖 Your just trying to convince a prospect to read chapter 2.

↳ (Try your product)

Not understand how the story ends.

____

The example (image) is for Calendly

— they lean heavily into sales personas on the home page.

And then leave room for navigation to additional use case and persona pages.