B2B marketing is NOT something you just "turn on" 🚱

💢 The amount of time and effort is takes to get a SINGLE channel working is significant.

Anthony Pierri🎸and I experienced this first hand building out our marketing motion here on LinkedIn.

📆 It took 6 months of experimentation — until we started to see results.

↳ and we were 100% focused on one channel.

Yet, when I ask early stage founders about their Go-to-Market motions, they say:

💬 "We're doing a combination of outbound, SEO w/ blogs, Twitter posts, LinkedIn Posts, and running ads"

🤦‍♂️😨

↳ There is no way they have the resources to figure out all these channels at once.

Instead, it's far more effective to deploy your limited resources towards the optimal channel for your specific product.

Harry Stebbings recently posted his opinion on this topic saying that startups only need a single channel to get to $50M ARR — And I totally agree!

____

Gut-check time for early stage B2B Marketers (and founders)...

⏰ Are you investing in your marketing efforts for the long term impact?

🤹 Or are you flailing around looking for short term results?