How PMM Supports Product-Led Sales
Product-Led Growth
In product-led sales, reps monitor product analytics to find new patterns of usage and track how adoption is spreading from department to department.
As sales tries to encourage broader adoption, your PMM team is your greatest superpower.
PMMs can provide...
- Powerful use cases
- Your PMMs are the MOST fluent in explaining (and segmenting) the ways that customers are currently using the product, which serves as incredible value-add info to current customers
- Crisp & compelling value propositions for each use case
- Your PMMs are experts at crafting messaging around different value propositions and know exactly which aspects of the product will be most interesting for each persona
- Targeted persona-based sales enablement materials
- Your PMMs are masters of content and will be able to provide extremely relevant examples, case studies, visual aids, etc. that can help sales reps explain the various ways to use the product
PLS + Product marketing is a force multiplier that should not be underestimated!
FletchPMM
Best Practices
Get access to all of our Figma templates and LinkedIn posts in a Notion database organized by theme (go-to-market strategy, website messaging, etc.)
"The database has been truly invaluable to me as I build out my product marketing messaging for pre-selling a landing page for the SaaS app I'm building. Thank you so much for making this knowledge accessible for early-stage founders!"
Ben Wilentz
Founder,Ā Stealth Startup