Not all "benefits" of your product should be shared in the same way.

Here's how to map them to different parts of your GTM:

Think of benefit statements along an X and Y axis:

X Axis: 1st order, 2nd order, 3rd order, etc.

• as people use your product, the first benefit is (almost) guaranteed
• subsequent benefits are less believable as they get further away from your product
  

Y Axis: Industry, Company, Team, Individual

• your product affects the individual team differently than it effects the company—and the broader industry
• not all groups care about the same things, so certain levels of benefits apply better in different contexts