How To Differentiate Your Startup
🔥 Product Positioning Hot Take 🔥
The ONLY way for startups to differentiate themselves…
👉 Is with a unique point-of-view on:
🟡 WHO they target
đź”´ the PROBLEM they solve
Why?
Because nearly all products in a given category do the same thing.
Take live streaming platforms for example - They all have:
→ video stream recording
→ community chats
→ viewer subscriptions
,
Live, and
Live all live in this category.
But their GTM positioning is VERY different.
Twitch goes after:
🟡 Gamers & Creatives
đź”´ struggling to make gaming an experience enjoyed with more than 4 people at a time
Facebook Live goes after:
🟡 Facebook users
đź”´ trying to make Facebook messenger and FaceTime multiplayer
Youtube Live goes after:
🟡 Professional teachers and YouTube creators
đź”´ trying to create a more intimate experience for their students
____
I’m NOT saying you shouldn’t try to build differentiated features.
I’m saying → you can’t build differentiated features WITHOUT a focus on:
A unique WHO
A unique problem
FletchPMM
Best Practices
Get access to all of our Figma templates and LinkedIn posts in a Notion database organized by theme (go-to-market strategy, website messaging, etc.)
Ben Wilentz
Founder, Stealth Startup