How to Iterate with Your Positioning
Messaging
Positioning
Product Marketing
As you iterate on your product, donāt forget to iterate on your positioning and messaging.
People view "positioning" as something similar to "brand exercises" ā they see it as one-and-done and are nervous about re-positioning too often.
If you're pre-product-market fit startup, this is aĀ mistake.
You haven't found the right combination (yet), so you need test changes in:
- your target persona
- your product category
- your main capability
- the problem you solve
- the benefit you drive
You can "measure" the effects of these in common-sense ways:
- Did people "get it" on sales calls?
- Did you get more web conversions?
- Did your CTR increase?
As you reflect on these changes, you may need to pivot and do a holistic re-positioning as you can see in the following example.
FletchPMM
Best Practices
Get access to all of our Figma templates and LinkedIn posts in a Notion database organized by theme (go-to-market strategy, website messaging, etc.)
"The database has been truly invaluable to me as I build out my product marketing messaging for pre-selling a landing page for the SaaS app I'm building. Thank you so much for making this knowledge accessible for early-stage founders!"
Ben Wilentz
Founder,Ā Stealth Startup