How to think about messaging your value prop

🏗️ It’s like building a bridge 🏗️

Your goal is to get prospects to your side.

❌ You can’t just talk about what you do.

You must connect what the customer cares about → to what you care about.

The customer cares about:

⬛ Their situation and use case

(The current way they are navigating the situation)

🟥 Their problems with this current way

(The functional and emotional challenges of the status quo)

You care about:

→ Your product

_

So instead of just talking about what you do...

Use this framework to develop better a better bridge:

🟨 Persona

…who’s using…

⬛ Alternative

…and encounters…

🟥 Problem

…solved by…

🟧 Capability

…powered by…

🟩 Feature

…which drives…

🟦 Benefit