How to evaluate your startup’s positioning

↳ and uncover your Minimum Viable Positioning

▪️ What is Minimum Viable Positioning?

💬 It’s the smallest explanation of who you serve and what you do.

▪️ The goal of Minimum Viable Positioning?

🔮 To be able to explain what you do to multiple customer segments — Leaving room to discover your best fit in the market.

The key is to break down your positioning and messaging into the fundamental elements.

👉 And identify where your messaging is the most clear.

Anthony Pierri 🎸 and I have applied this model with over 50 B2B startups...

And we've found that it's critical to use AT LEAST ONE element from each category:

📈 Market Elements 📈

🟣 Persona

🟡 Company Type

⚫ Context

🔴 Problem

💻 Product Elements 💻

🟣 Product Category

🟠 Capability

🟢 Feature

🔵 Benefit

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Check out the example for ElevenLabs. (See image)

They recently raised a $19 million Series A led by

Nat Friedman, Daniel Gross, and Andreessen Horowitz

— doing some really cool stuff in the text-to-speech space.

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Remember, your positioning and messaging will evolve as you progress towards product-market fit.

And as you make progress, you’ll be able to use more of the elements…

🚀 Making your positioning even more clear.

↳ which will power your GTM programs