To all the early stage founders 👋🏻

→ use different pitches for different audiences

Founders spend most of their time trying to…

1️⃣ get funding

2️⃣ get customers

Both audiences need to be convinced…

but of different things.

👩🏻‍💼Investors

→ need to convinced you’re going to build a billion dollar platform that will cover their entire fund

👨🏼‍💼 Customers

→ need to be convinced you can solve their day-to-day annoyance

The common mistake is that founders start getting these two messages confused, which ends up in…

❌ weird landing pages that alienate customers

❌ out of touch sales pitches

❌ non-converting content and ads

❌ underwhelming investor pitches

Use this matrix as a helpful way to remember to anchor the right message for the right audience 👌🏻