If your team doesn’t understand and buy into your positioning…

❌ Then your customers surely won’t.

And there are few things more painful than internal positioning misalignment.

(Especially in B2B companies)

❓ No one really knows who they are building for.

🤔 No one can agree on the main use case to build around.

↪️ No one can explain what this product would replace.

And this misalignment shows up in the work:

💢 PRDs that create more questions than they answer.

💢 debates turn into full blown arguments.

💢 sprint planning & stand-ups meander with no clear direction.

The result of this misalignment?

💀💀💀 A lackluster product with unclear messaging.

And make no mistake about it…

🚩 This is a positioning problem.

You MUST get your entire team on board with your approach to the market by addressing 3 fundamental questions:

🟤 what you’re building

(use case)

🟡 who you’re building for

(target customer)

⚫ what you plan to replace

(current way)

Remember, though you’re customers need to understand and buy into your positioning…

That can’t happen until your team understands and buys into it.

🧑‍💻🤜 They are the ones that actually put the positioning into action.