Messaging Vs. Copywriting
Messaging
Don’t work on your marketing assets thinking you’ll figure out messaging along the way.
âś… Nail your core messaging 100% first.
Why?
Because messaging and copywriting are different things!
🕵️‍♀️ Messaging is a strategic activity to figure out “What you’re going to say”
🎨 Copywriting is a creative activity to figure out “How you say it”
You can’t figure out how you are going to say something if you don’t even know what you are going to say!
FletchPMM
Best Practices
Get access to all of our Figma templates and LinkedIn posts in a Notion database organized by theme (go-to-market strategy, website messaging, etc.)
"The database has been truly invaluable to me as I build out my product marketing messaging for pre-selling a landing page for the SaaS app I'm building. Thank you so much for making this knowledge accessible for early-stage founders!"
Ben Wilentz
Founder, Stealth Startup