“How do I know if my new positioning strategy is going to work?”

This is the million-dollar question every founder asks.

Here’s how to test if your positioning strategy is going to work:

Use your positioning to build your GTM plan.

Use it to shape your product roadmap.

Execute these plans relentlessly for the next 6-18 months (adjusting as needed).

Then double down for the next 3-7 years.

Only then will you know if it “worked.”

Get the picture?

Positioning isn’t a quick fix, and it can’t be A/B tested.

It’s a long-term strategic bet that requires conviction, commitment, and consistency.

Take

Calendly

, for example. (See image)

They’ve had essentially the same positioning for 11+ years. And it shows:

“We’re a better way to schedule meetings than sending back-and-forth messages.”

They’ve used this message over and over, embedding it into their product, marketing, and GTM strategy.

It’s this consistency and repetition that has allowed them to carve out a space in their market.

———

Remember...

The companies that win aren’t the ones testing everything.

They’re the ones who pick a strategy and commit to it.

P.S. — Calendly only recently changed its positioning based on the maturity of its market. Check out my co-founder,

Anthony Pierri 🎸

's post to learn about this concept.

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