Can you position your startup in multiple product categories?

Yes, but with a big caveat…

💰 It's EXPENSIVE!

You must have the funds (and brand awareness) to support these efforts.

→ Multiple GTM teams

→ Divergent set of marketing assets

→ Systems and plans for each one

👀 Not to mention, your product has to actual support all these angles.

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JasperAi seems to be leaning into a multiple category approach.

All of these are mentioned on their website:

→ AI Writing Assistant

→ AI Writing, Productivity, and Blogging

→ Blogging Software

→ Generative AI Platform for Business

→ AI Content Platform

→ Chrome Extension

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It’s too soon to say as to whether this approach will work out in the long run.

I do think this approach has some merit for companies already at 🦄 unicorn status.

💢 For most startups, going after multiple categories is a MISTAKE.

Instead, it is far wiser to anchor to a single category to drive clarity and relevance in your target market.