Product Marketing Canvas
Product Marketing
Use this PMM canvas to plan your core messaging for your go-to-market.
Use it this canvas to capture core messaging about your product:
- Who it's for
- What it does
- How it works
- Why that matters
You read it left to right, row-by-row.
Definitions:
- Capability: new abilities your product unlocks
- Feature: the technical aspects that power the capabilities
- Benefits: the state change the capabilities drive
FletchPMM
Best Practices
Get access to all of our Figma templates and LinkedIn posts in a Notion database organized by theme (go-to-market strategy, website messaging, etc.)
"The database has been truly invaluable to me as I build out my product marketing messaging for pre-selling a landing page for the SaaS app I'm building. Thank you so much for making this knowledge accessible for early-stage founders!"
Ben Wilentz
Founder,Ā Stealth Startup