How to bring awareness to your startup’s product?

❌ Stop talking about your product ❌

Many founders fall into the trap of thinking they should be “promoting” their product as if it was a party.

The hard truth?

👉 Your customers don’t give a rip about your product.

So instead of talking about your product in your GTM messaging…

Talk about the things they care about:

📈 Trends

Help them understand the shifting landscape

↳ and you'll start building credibility

🚩 Problems

Show them you understand their situation deeply

↳ and you'll start building trust.

💡 Insights

Give them ammunition to solve their problems on their own

↳ and you'll grow your credibility & trust.

____

And once you have their trust and credibility…

🔥🔥 THEN you can introduce your solution & product — and selling will be easy.

The example shown is for Figma

— and how they might have messaged in their marketing to establish trust and credibility around the problems they were solving.

Where are you spending time marketing your startup?