Why do startups move so much faster than enterprise orgs?

There are no silos.

As companies grow and mature, we artificially create walls to simplify organizational headaches.

But the more you can foster inter-departmental coordination and teamwork, the faster (and better) your org will perform.

We're seeing this with the advent of new cross-department functions:

1. Growth Teams = Marketing + Product
2. Revenue Teams = Marketing + Sales
3. Product Led Sales = Product + Sales

But the only role that (should) span all of these departments is product marketing.

Product Marketing is the glue that pulls winning messaging from each function and helps shape it and re-distribute it to every team so that (ideally) every department is working from the best possible...

• ICP/segments
• Value propositions
• Messages
• Competitive intelligence

PMM is the GTM glue that unites marketing, sales, and product (and their new combo sub-functions).