Creating a new product category?

🚩 A word of caution 🚩

Just because you are doing something new to solve a real problem that exists…

💢 Doesn’t mean there is a market for it.

New categories require two important things:

🔴 A real problem that exists today

🤑 A customer willing to pay for a solution

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So when you do find a real problem that exists…

You better be able to prove that someone is willing to pay to have it solved.

💀 Or else there may be a reason why there are no competitors.