Airtable can go after seven segments at once.

You, early-stage startup, likely CANNOT afford it.

Here is a very rough estimate of the types of roles you would need to truly penetrate multiple segments at once:

1) PMM

Salary: $110,000

Running Total: $110,00

2) Account Executive

Salary: $100,000 OTE

Running Total: $210,000

3) SDR

Salary: $60,000

Running Total: $270,000

4) CSM

Salary: $90,000

Running Total: $360,000

5) Solutions Engineer

Salary: $110,000

Running Total: $470,000

6) Demand Gen Marketer

Salary: $90,000

Running Total: $560,000

You would likely want one of these roles for EACH segment

(so multiply the total by 7):

Running Total: $3,920,000

You would also likely want several centralized roles that work across ALL your target segments:

7) Content (3x)

Salary: $80,000

Running Total: $4,160,000

8) Data Analyst (2x)

Salary: $90,000

Running Total: $4,340,000

9) Operations & Enablement (3x)

Salary: $90,000

Running Total: $4,610,000

10) Partnerships & Enablement (2x)

Salary: $100,000

Running Total: $4,810,000

11) VP of Sales

Salary: $200,000

Running Total: $5,010,000

12) VP of Marketing

Salary: $200,000

Running Total: $5,210,000

A few caveats:

→ these salaries are loose estimates

(obviously, you could recalculate with higher or lower salary numbers)

→ these salary numbers don't include benefits

(so it would be much higher for each employee)

→ while you might argue you could away with smaller teams, it's interesting to note that Airtable has exponentially MORE go-to-market-focused employees (based on LinkedIn, they have 72 in "business development" and 22 in "marketing").

→ these estimates do not include tooling or advertising costs

→ if your product has extremely powerful virality or bottoms-up community-led growth, you likely will be able to activate a lot of segments simultaneously with a fraction of this. But if you're going to be relying on traditional marketing & sales motions, then this is likely what you'd be dealing with