A generic customer definition, leads to...

Broad product messaging, which leads to...

Poor MQL definition, which leads to...

Sales selling at all costs, which leads to...

Bad-fit customers using your product, which leads to...

Divergent feature requests, which leads to...

Product roadmap bloat, which leads to...

A clunky product, which leads to...

Customer success challenges, which leads to...

Churn, which leads to...

Your startup failing — and you wondering what went wrong.

The takeaway?

Be specific in defining your target customer.

Or else, you'll let bad-fit customers run your business.