99% of B2B founders overcomplicate demand generation.

(and it causes them to focus on all the wrong things)

They think they need fancy tools.

They think they need an advanced set of tactics.

They think they need to follow the latest methodology.

And they put all their time and energy researching and testing these things.

These founders are screwed.

Using the best tools, tactics, and methods are NOT going to save them.

Their only chance is to get the fundamentals right.

✅ Choose a specific market segment.

✅ Identify the companies that might actually have the problem you solve.

✅ Create useful content on the problem and how to solve it.

✅ Share it in a channel where your market hands out.

✅ Show up every day.

A reminder to founders working on demand generation.

B2B demand generation is not rocket science. 

And there are not shortcuts.

Demonstrate your expertise around a problem — And make it very clear how people should engage with you to solve it. 

Do this every day for the next 10 years. 

That’s it.