Want to better understand the difference between product marketing, copywriting, and CRO?

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Each function plays a different role in the creation of a homepage:

1️⃣ Product Marketing

→ determines what the message should consist of and who should get it

→ crafts the overall narrative flow of the page (i.e. talk about the capabilities first, then move into the problem section, etc.)

2️⃣ Copywriting

→ determines the best way to say the message for the target audience

→ understands the overall brand guidelines to make sure wording matches the ethos of the company

3️⃣ Conversion Rate Optimization

→ takes the actual user data from website visitors and uncovers where there are problems

→ runs experiments on different aspects of the page (both messaging + layout) to improve conversions

When all three are working hand-in-hand, your homepage will perform extremely well.