If you're a startup entering a mature market, you need to immediately answer this one question....

👇🏻

"How are you different than the market leader?"

Want to build a better search engine?

Or a new web browser?

Or a new smart phone?

Then you need to immediately let people know how you're superior to what they are ALREADY using.

There are many ways to do this:

→ you could say you're the product category for a specific group

→ you could share a key ethical difference

→ you could highlight a group of features

→ you could talk about key differences in process

→ you could share a unique pricing model

→ and many more...

Check out the picture below for some examples with

Mercury, DuckDuckGo, Salesforce, and Designjoy.