Value Proposition Builder

Value Proposition

Building value propositions requires understanding 4 key things about your market segment:

šŸŸ« Their Use Case

ā†’ What progress are they trying to make?

ā†’ Note: use cases should be something you could build an onboarding flow for...

(H/TĀ Yaakov Carno)

ā†’ ...which means "increase revenue" is NOT a use case

(unless your product has an "increase revenue" button)

FletchPMM
Best Practices

Get access to all of our Figma templates and LinkedIn posts in a Notion database organized by theme (go-to-market strategy, website messaging, etc.)

"The database has been truly invaluable to me as I build out my product marketing messaging for pre-selling a landing page for the SaaS app I'm building. Thank you so much for making this knowledge accessible for early-stage founders!"

Ben Wilentz

Founder,Ā Stealth Startup