Building value propositions requires understanding 4 key things about your market segment:
š« Their Use Case
ā What progress are they trying to make?
ā Note: use cases should be something you could build an onboarding flow for...
(H/TĀ Yaakov Carno)
ā ...which means "increase revenue" is NOT a use case
(unless your product has an "increase revenue" button)
Ben Wilentz
Founder,Ā Stealth Startup