Value Proposition Builder
Value Proposition
Building value propositions requires understanding 4 key things about your market segment:
🟫 Their Use Case
→ What progress are they trying to make?
→ Note: use cases should be something you could build an onboarding flow for...
(H/TÂ Yaakov Carno)
→ ...which means "increase revenue" is NOT a use case
(unless your product has an "increase revenue" button)
FletchPMM
Best Practices
Get access to all of our Figma templates and LinkedIn posts in a Notion database organized by theme (go-to-market strategy, website messaging, etc.)
"The database has been truly invaluable to me as I build out my product marketing messaging for pre-selling a landing page for the SaaS app I'm building. Thank you so much for making this knowledge accessible for early-stage founders!"
Ben Wilentz
Founder, Stealth Startup