VC Messaging ≠ Market Messaging
💢 Your VC messaging is NOT your market messaging.
They have very different attributes & purposes:
👔 VC Message
→ Broad & ambitious
→ Communicate the growth potential
→ Audience goal — big exit
The purpose?
💰 Raise money
_________________________________
👩 Market Message
→ Focused & honest
→ Communicate impact for a user
→ Audience goal — problem solved
The purpose?
👤 Get a new user
____
Take
(image) for example.
Their message to early customers was very different than the messages to their investors.
💢 Avoid the mistake of merging these messages together
🪓 You must separate these messages to effectively fund and grow your startup.
FletchPMM
Best Practices
Get access to all of our Figma templates and LinkedIn posts in a Notion database organized by theme (go-to-market strategy, website messaging, etc.)
Ben Wilentz
Founder, Stealth Startup