🎉 ATTN early stage founders! 🎉

Grab this cheat sheet for market segmentation 👇🏻

Market segmentation isn’t usually on founders minds in the beginning.

And here's why...

The classic co-founding team is made up of a builder and a seller.

🏗️ The Builder

→ passionate about creating something new

→ spends their time coding the software, engineering the hardware, etc.

👩‍💼 The Seller

→ passionate about bringing this tech to the world

→ spends their time evangelizing the product to potential customers and investors

What is missing?

The marketer 🎯

There's always a discussion:

"When should we hire our first marketer?"

❌ THEY SHOULD HAVE BEEN A COFOUNDER.

And the problems don't stop there...

Emily Kramer

has pointed out (and Emily, please let me know if I’m remembering this stat wrong) that less than 1% of VCs have a marketing background.

Which means that companies are being built (and funded) without anyone thinking at the market SEGMENT level.

And the way you go from the garage to an IPO is by ruthlessly tackling SEGMENTS... not MARKETS.

Hopefully this cheat sheet helps make that journey just a little bit easier.

(Note* — you will likely need to create segments that cross MULTIPLE of these dimensions to get to the right level of specificity.)