Where should you put your interactive product demo on your homepage?

(Hint — it's probably not where you think 😉)

Had an interesting dialogue with

Natalie Marcotullio from Navattic about interactive product demos.

If you're a PLG company, an interactive embeddable demo is THE FASTEST WAY to get people to experience your product.

✅ They don't need to create an account...

✅ They don't need to log in...

✅ They just have to CLICK one thing on your webpage.

Unfortunately, most web visitors are... well, lazy 🥱

People don't want to click ANYTHING ❌

Usage data shows that when you put a video in your hero, hardly anyone clicks it... and those that DO click it only watch a tiny bit of it.

So how do you drive people to actually CLICK the interactive demo?

The answer

✅  you need to explain what the product is/does BEFORE you give them the opportunity to try it.

Here's an analogy:

→ Imagine you're at a restaurant trying out a new type of food you've never had before

→ You friend holds up a piece of some kind of unidentifiable meat on a fork and says "you've GOT TO TRY THIS"

→ The first thing you will say "what is it?"

VERY RARELY will anyone just try something new without any context...

↳ but that's EXACTLY what countless companies do by putting their interactive demos too high on their page.

Explain the who, what, where, and why and THEN show them the demo.