Product positioning doesn’t work

Why?

Because people are wired to be self-centered:

✅ “My company”

✅ “My role”

✅ “My problems”

They don’t care about your product:

💢 Your features

💢 Your capabilities

💢 Your promised benefits

🤷🏻‍♂️ So how should you approach startup positioning?

🔥 Market First 🔥

Align your differentiation with what they care about…

THEMSELVES

Being able to say:

🟢 We are specifically for X PERSONA…

🔴 dealing with Y PROBLEM…

🟡 at Z COMPANY TYPES

Is extremely powerful for positioning

If you become well-known on these market positioning elements…

🧠 You will come to mind before a prospect even starts looking for solutions.