One of the most common product marketing mistakes I see 😬

↳ Making your homepage do the job of the entire customer journey ❌

Founders and marketers get wrapped around the axle trying to write their homepages.

One main reason?

↳ They are expecting the homepage to do ALL of the heavy lifting 🤦🏻‍♂️

"People need to understand our ENTIRE platform from the homepage!"

"...and all the use cases!"

"...and all the features!

"...and our overall product vision!"

But your homepage doesn't exist in a vacuum.

It's actually just one step in a much longer customer journey.

Once you realize this, it (should) take a huge weight off your back.

People will get the WHOLE picture of your product across MANY mediums

↳ before signup (i.e. LinkedIn posts, podcasts, ads, webinars, etc.)

↳ after signup (i.e. onboarding flows & emails).

Smarter founders and marketers use their homepages STRATEGICALLY — not as a catch all, but as a link in a longer chain.

They use the homepage to share the most important aspects of the product that will get people into the PRODUCT (with product-led companies) or into the DEMO (with sales-led companies).