Let's fix your confusing positioning.

Fletch has helped over 300 startups discover their ideal product positioning and bring it to life on a newly crafted homepage.

Your Startup
I have no idea what this product does... 
🤔
Who is this product even for? 
🤷
Your Startup
I've been looking for a solution like this! 
🤩
This is exactly what we need! 
🙌🏻

Product marketing consultants trusted by the best in B2B

The problem

Does this sound familiar?

People read your website but don’t understand what you do.

You serve multiple segments and don't know where to focus.

Prospects don't know why they should pick you over the competition.

Our solution

Work directly with Anthony and Rob to solve your biggest positioning challenges.

Stage 1

We'll audit your current positioning.

Fletch will review your website, product demo, competitors, and responses to a detailed intake questionnaire to identify your main positioning challenges.

Stage 2

We'll identify potential positioning options.

Over a series of workshops, we'll help you answer the four most important positioning questions:

1) what is your product
2) who is it for
3) what does it replace
4) why is it better

Stage 3

We'll write the copy and deliver it in a wireframe.

Along with production-ready copy, you’ll receive guidance on which sections to include to best showcase your refined positioning to potential customers.

Want more detail?

Anthony will explain everything.

❤️ from past customers

"The messaging worked incredibly well. We've landed two target accounts and very credible logos for the hyper-focused manufacturing use case we went after. The process was quick, seamless, and effective."

Jessica Stonish

Senior Director of Marketing, Voltaiq

"Robert was great to work with. By asking the right questions, he was able to rewrite our homepage with clear messaging for our ICP, resulting in 40% better-qualified leads."

Rick van Echtelt

AG5, CEO and Founder

"Anthony and Fletch helped us focus on what mattered most to our potential users and avoid overwhelming and distracting them with the rest."

Elliott Poppel

CEO & Founder, General Collaboration

"Fletch helped us to develop a clear, problem-focused homepage that truly resonates with our champion. Additionally, as a team, we gained valuable insights from the workshop and the process of refining our value proposition messaging."

Dimitri Raziev

CEO & Founder, Kolleno

"Fletch was amazing to work with! They really helped us break down a problem that customers had no previous solution for, in a way that customers would understand."

Chiko Chikomborero

CEO @ Talisman, Techstars Alum

"Loved working with Fletch, which put us on track for much more concise and powerful communication. Highly recommend them!"

Rob Rebholz

CEO, Superglue

"Since incorporating Fletch's positioning and messaging recommendations to our website and broader marketing materials, we have been seeing a significant impact with clients coming to us knowing how we can help them and eager to get to the next steps. We expect this to significantly shorten sales cycles and tighten our GTM process."

Julian Castelli

Chairman of the Board, Administrate

"FletchPMM has this down to a science, thanks to building so many B2B SaaS home pages. Process was buttoned up and the results were indisputably a game changer. Would recommend for every B2B SaaS home page if you want to skip the phase where you see your ICP bounce because they don't get what you do and why they should care and eventually get it right after years of trial and error."

Chuck Moxley

Chief Marketing Officer, Blue Triangle

"Like most early stage startups, we built a lot while searching for PMF. Working with the Fletch team has helped us narrow our focus and play to our strength. We now have a message that is crisp, customer calls are quickly advancing to next stages in a matter of weeks. A huge milestone in healthcare sales."

Tochi Yaba

Co-Founder & CEO, Doseform

"Fletch were a joy to work with. They educated and challenged us from day one. I have learned so much from being in their stratosphere and continue to learn each week. Big thanks for the schooling and helping to educate me on how to do better and make our offering simpler to understand for our B2B customer. Would 100% recommend. Just leave your founder ego at the door."

Harry Wilson Hallberg

Co-Founder, FlowSpace

"People are f**ked if they don't work with [Fletch]."

Phil Lakin

Co-Founder, NoCodeOps

"We wanted to work with Fletch because clarity is extra-important in a space where the AI landscape is changing every day. We couldn't be happier with how everything came together, and so many of the VCs and founders we showed the site to asked who built it, so they'll know where to go next time!"

David Lanstein

Co-founder and CEO, Atolio

Pricing

Homepage Positioning Development

What you get:
Three consulting sessions on Zoom
Completed positioning & messaging canvas
Webpage wireframe with production-ready copy
Access to Best Practices Notion database

Three pricing tiers based on your size

(and the resulting complexity and potential impact of the project)
Early Stage
$7,500
one time payment
1-10 employees
less than $1m ARR
1 product
Growth Stage
$10,000
one time payment
10-50 employees
between $1m to $10m ARR
1-3 products
Scale Up
$15,000
one time payment
50+ employees
$10m+ ARR
3+ products
Webpage Messaging Audit
$1000
one-time payment

We provide guidance with...

  • A line-by-line analysis of your homepage
  • A diagnosis of your messaging problems
  • Recommendations on how to improve your page

What you get:

  • An interactive report paired with a personalized 15 minute video breaking down our findings and recommendations
  • 5 day turnaround
Buy Messaging Audit
Webpage Messaging Audit
$1000
one-time payment

We provide guidance with...

  • A line-by-line analysis of your homepage
  • A diagnosis of your messaging problems
  • Recommendations on how to improve your page

What you get:

  • An interactive report paired with a personalized 15 minute video breaking down our findings and recommendations
  • 5 day turnaround
Buy Messaging Audit

FAQs

Who should I bring from our team?

We recommend bringing 4-5 people (max!) from your team, ideally those who deeply understand your product, customers, and go-to-market strategy. We also ask that anyone who attends commits to being present for all the workshops.

What does it cost?

We price based on the size and maturity of your company (i.e. more products = more complex, larger team = more required team alignment, etc.) See our pricing here.

What do I actually get at the end of the process?

By the end of our process, you'll get a Figma file including:

1) three consultative workshops on Zoom

2) a completed positioning and messaging canvas

3) a homepage wireframe with suggested layout, sections, and ready-to-use copy

4) lifetime access to our Notion database of best practices

How long does the process take?

End-to-end, the process takes two to three weeks to get you the final homepage wireframe with suggested structure, sections, and copy. However, this timeline is highly dependent on how quick your team can provide feedback on our copy iterations. Be prepared to sync with your team in a timely manner in order to keep the final stage of the process moving forward.

Do you also design the homepage?

Our deliverable is a wireframe that is extremely barebones in terms of design. It includes a loose suggested layout of the section (i.e. text on the left, picture on the right) but doesn't include any branding elements at all (no fonts, colors, images, gifs, etc.) However, the copy we provide is production-ready.

Will you write my full website?

We can help you write your homepage and any customer-segment specific subpages (i.e. industry pages, persona-based pages, use case pages, etc.) If you need help with About pages, Pricing pages, Blog pages, Product pages, etc., we have some other freelancers we can recommend to you.

Will you interview our customers?

We don't do this for four reasons:

1) it would make us exponentially more expensive

2) it would make the process exponentially slower

3) we do not know your industry

4) outsourcing talking to customers is the last thing we would recommend for any early stage founder to do. We rely on you to be the subject matter experts on your customers. This project will succeed (or fail) based on how well you know them.

Will your process improve our conversion rate on the website?

If your positioning shifts significantly, you may need to adjust your marketing strategy higher up the funnel to attract more of your ideal customers. For example, if you previously targeted technical developers but re-position to focus on business leaders, your initial conversion rate may drop because the page content no longer aligns with the old audience. However, assuming you change your marketing strategy to bring more executives to the page, the conversion rate will improve for that ideal target audience.

Get started with an intro call