Let's fix your confusing positioning.
Fletch has helped over 300 startups discover their ideal product positioning and bring it to life on a newly crafted homepage.
Product marketing consultants trusted by the best in B2B
Does this sound familiar?
People read your website but don’t understand what you do.
You serve multiple segments and don't know where to focus.
Prospects don't know why they should pick you over the competition.
We'll identify potential positioning options.
Over a series of workshops, we'll help you answer the four most important positioning questions:
1) what is your product
2) who is it for
3) what does it replace
4) why is it better
We'll write the copy and deliver it in a wireframe.
Along with production-ready copy, you’ll receive guidance on which sections to include to best showcase your refined positioning to potential customers.
Rob will explain everything.
❤️ from past customers
Jessica Stonish
Senior Director of Marketing, Voltaiq
Rick van Echtelt
AG5, CEO and Founder
Elliott Poppel
CEO & Founder, General Collaboration
Dimitri Raziev
CEO & Founder, Kolleno
Chiko Chikomborero
CEO @ Talisman, Techstars Alum
Rob Rebholz
CEO, Superglue
Julian Castelli
Chairman of the Board, Administrate
Chuck Moxley
Chief Marketing Officer, Blue Triangle
Tochi Yaba
Co-Founder & CEO, Doseform
Harry Wilson Hallberg
Co-Founder, FlowSpace
Phil Lakin
Co-Founder, NoCodeOps
David Lanstein
Co-founder and CEO, Atolio
James Evans
Founder & CEO, CommandBar
Josh Tolan
Founder & CEO, Spark Hire
Willem Maas
Founder & President, Growth Velocity
Founder
Founder @ Polser
Hussain Al-Shorafa
Founder @ Revic
Anthony Doctolero
Founder, GroupGreeting
Brendan Hufford
Founder, Growth Sprints
Nisha Swarup
Founder/CEO, Airflip
Ronan McCabe
Frankli, Founder
Mikkel Kiærulf Plæhn
Head of Demand, Growblocks
Ludvig Swanström
Head of Growth, Depict
Roxana Irimia
Head of Marketing, Lemlist
Rick Maddalena
Head of Marketing, Membership.io
Reetam Das
Head of Marketing, Zeda.io
Eric Lammertsma
Head of Product @ Docfield
Kyle Leveque
Marketing Communications Manager, Sope
Dexter Hutchings
Mindset AI, Marketing Manager
Jeremy Moskowitz
Outreach, Director of Platform and Solutions Marketing
Jordan Small
Product Marketing Manager @ CompanyCam
Maddie Bell
Scheduler AI, Co-Founder & CEO
Mark Huber
VP Marketing @ UserEvidence
Jacob Warren
VP of Marketing, Waratek
Pricing
We provide guidance with...
- A line-by-line analysis of your homepage
- A diagnosis of your messaging problems
- Recommendations on how to improve your page
What you get:
- An interactive report paired with a personalized 15 minute video breaking down our findings and recommendations
- 5 day turnaround
FAQs
For any companies that either 1) have 10 or less employees or 2) are doing less than $1m in ARR, we discount the first page to $7,500 and any additional pages to $5,000 each.
We charge $10,000 for the first page, and $7,500 for any additional pages (we do use case, persona, and industry-based pages). However, we offer an "early stage" discount. If you have less than 10 employees and make less than $1m in ARR, we charge $7500 for the first page and $5,000 for subsequent pages.
By the end of our process, you'll get a Figma file including:
1) a completed positioning and messaging canvas
2) a homepage wireframe with suggested layout, sections, and ready-to-use copy
3) lifetime access to our Notion database of best practices
End-to-end, the process takes two to three weeks to get you the final homepage wireframe with suggested structure, sections, and copy. However, this timeline is highly dependent on how quick your team can provide feedback on our copy iterations. Be prepared to sync with your team in a timely manner in order to keep the final stage of the process moving forward.
Our deliverable is a wireframe that is extremely barebones in terms of design. It includes a loose suggested layout of the section (i.e. text on the left, picture on the right) but doesn't include any branding elements at all (no fonts, colors, images, gifs, etc.) However, the copy we provide is production-ready.
We can help you write your homepage and any customer-segment specific subpages (i.e. industry pages, persona-based pages, use case pages, etc.) If you need help with About pages, Pricing pages, Blog pages, Product pages, etc., we have some other freelancers we can recommend to you.
We don't do this for four reasons:
1) it would make us exponentially more expensive
2) it would make the process exponentially slower
3) we do not know your industry
4) outsourcing talking to customers is the last thing we would recommend for any early stage founder to do. We rely on you to be the subject matter experts on your customers. This project will succeed (or fail) based on how well you know them.
If your positioning shifts significantly, you may need to adjust your marketing strategy higher up the funnel to attract more of your ideal customers. For example, if you previously targeted technical developers but re-position to focus on business leaders, your initial conversion rate may drop because the page content no longer aligns with the old audience. However, assuming you change your marketing strategy to bring more executives to the page, the conversion rate will improve for that ideal target audience.