Let's fix your confusing positioning.
Fletch has helped over 300 startups discover their ideal product positioning and bring it to life on a newly crafted homepage.
Product marketing consultants trusted by the best in B2B
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Does this sound familiar?
People read your website but don’t understand what you do.
You serve multiple segments and don't know where to focus.
Prospects don't know why they should pick you over the competition.
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We'll identify potential positioning options.
Over a series of workshops, we'll help you answer the four most important positioning questions:
1) what is your product
2) who is it for
3) what does it replace
4) why is it better
We'll write the copy and deliver it in a wireframe.
Along with production-ready copy, you’ll receive guidance on which sections to include to best showcase your refined positioning to potential customers.
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Anthony will explain everything.
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❤️ from past customers
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Jessica Stonish
Senior Director of Marketing, Voltaiq
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Rick van Echtelt
AG5, CEO and Founder
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Elliott Poppel
CEO & Founder, General Collaboration
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Dimitri Raziev
CEO & Founder, Kolleno
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Chiko Chikomborero
CEO @ Talisman, Techstars Alum
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Rob Rebholz
CEO, Superglue
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Julian Castelli
Chairman of the Board, Administrate
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Chuck Moxley
Chief Marketing Officer, Blue Triangle
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Tochi Yaba
Co-Founder & CEO, Doseform
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Harry Wilson Hallberg
Co-Founder, FlowSpace
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Phil Lakin
Co-Founder, NoCodeOps
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David Lanstein
Co-founder and CEO, Atolio
Homepage Positioning Development
Three pricing tiers based on your size
We provide guidance with...
- A line-by-line analysis of your homepage
- A diagnosis of your messaging problems
- Recommendations on how to improve your page
What you get:
- An interactive report paired with a personalized 15 minute video breaking down our findings and recommendations
- 5 day turnaround
We provide guidance with...
- A line-by-line analysis of your homepage
- A diagnosis of your messaging problems
- Recommendations on how to improve your page
What you get:
- An interactive report paired with a personalized 15 minute video breaking down our findings and recommendations
- 5 day turnaround
FAQs
We recommend bringing 4-5 people (max!) from your team, ideally those who deeply understand your product, customers, and go-to-market strategy. We also ask that anyone who attends commits to being present for all the workshops.
We price based on the size and maturity of your company (i.e. more products = more complex, larger team = more required team alignment, etc.) See our pricing here.
By the end of our process, you'll get a Figma file including:
1) three consultative workshops on Zoom
2) a completed positioning and messaging canvas
3) a homepage wireframe with suggested layout, sections, and ready-to-use copy
4) lifetime access to our Notion database of best practices
End-to-end, the process takes two to three weeks to get you the final homepage wireframe with suggested structure, sections, and copy. However, this timeline is highly dependent on how quick your team can provide feedback on our copy iterations. Be prepared to sync with your team in a timely manner in order to keep the final stage of the process moving forward.
Our deliverable is a wireframe that is extremely barebones in terms of design. It includes a loose suggested layout of the section (i.e. text on the left, picture on the right) but doesn't include any branding elements at all (no fonts, colors, images, gifs, etc.) However, the copy we provide is production-ready.
We can help you write your homepage and any customer-segment specific subpages (i.e. industry pages, persona-based pages, use case pages, etc.) If you need help with About pages, Pricing pages, Blog pages, Product pages, etc., we have some other freelancers we can recommend to you.
We don't do this for four reasons:
1) it would make us exponentially more expensive
2) it would make the process exponentially slower
3) we do not know your industry
4) outsourcing talking to customers is the last thing we would recommend for any early stage founder to do. We rely on you to be the subject matter experts on your customers. This project will succeed (or fail) based on how well you know them.
If your positioning shifts significantly, you may need to adjust your marketing strategy higher up the funnel to attract more of your ideal customers. For example, if you previously targeted technical developers but re-position to focus on business leaders, your initial conversion rate may drop because the page content no longer aligns with the old audience. However, assuming you change your marketing strategy to bring more executives to the page, the conversion rate will improve for that ideal target audience.