We recommend bringing 4-5 people (max!) from your team, ideally those who deeply understand your product, customers, and go-to-market strategy. We also ask that anyone who attends commits to being present for all the workshops.

While we have worked with over 200 companies across 100 different industries, we do not consider ourselves experts on any one industry (unless you consider B2B SaaS an industry). We will be relying on you as the subject matter experts to help us understand the relevant nuances of your particular industry throughout the process — from the workshops all the way through to the copywriting.

Pre-work includes:

• filling out an intake questionnaire

• filling out a copywriting questionnaire

• providing us a demo of your product

• providing us a recording of a sales call (if you have one)

We price based on the size and maturity of your company (i.e. more products = more complex, larger team = more required team alignment, etc.) See our pricing here.

We will not.

While our output definitely can (and should!) influence your other assets, we don't provide those as part of our service.

By the end of our process, you'll get a Figma file including:

1) three consultative workshops on Zoom

2) a completed positioning and messaging canvas

3) a homepage wireframe with suggested layout, sections, and ready-to-use copy

4) lifetime access to our Notion database of best practices

End-to-end, the process takes two to three weeks to get you the final homepage wireframe with suggested structure, sections, and copy. However, this timeline is highly dependent on how quick your team can provide feedback on our copy iterations. Be prepared to sync with your team in a timely manner in order to keep the final stage of the process moving forward.

Our deliverable is a wireframe that is extremely barebones in terms of design. It includes a loose suggested layout of the section (i.e. text on the left, picture on the right) but doesn't include any branding elements at all (no fonts, colors, images, gifs, etc.) However, the copy we provide is production-ready.

We can help you write your homepage and any customer-segment specific subpages (i.e. industry pages, persona-based pages, use case pages, etc.) If you need help with About pages, Pricing pages, Blog pages, Product pages, etc., we have some other freelancers we can recommend to you.

We don't do this for four reasons:

1) it would make us exponentially more expensive

2) it would make the process exponentially slower

3) we do not know your industry

4) outsourcing talking to customers is the last thing we would recommend for any early stage founder to do. We rely on you to be the subject matter experts on your customers. This project will succeed (or fail) based on how well you know them.

If your positioning shifts significantly, you may need to adjust your marketing strategy higher up the funnel to attract more of your ideal customers. For example, if you previously targeted technical developers but re-position to focus on business leaders, your initial conversion rate may drop because the page content no longer aligns with the old audience. However, assuming you change your marketing strategy to bring more executives to the page, the conversion rate will improve for that ideal target audience.