Bloomfilter came to Fletch seeking an outside perspective to help refine their messaging and positioning. Their product covers a variety of use cases, but they wanted to find a way to focus on a core value proposition. We helped them to sharpen their positioning and messaging and then reflect that change in a rewritten homepage.
vague problem statement
unclear differentiation
leads with outcomes and de-emphasizes the product
Before
leads with main point of differentiation
sharpens the problem
goes deeper into how the product delivers the solution
After
vague problem statement
unclear differentiation
leads with outcomes and de-emphasizes the product
Before
leads with main point of differentiation
sharpens the problem
goes deeper into how the product delivers the solution
After
