Back to All

Blue Triangle: Before and after

Blue Triangle: After Fletch

Blue Triangle came to Fletch to help update their homepage with sharp, clear messaging in their brand voice. We helped them find the right way to explain the product for their ICP, along with aiding in differentiation against other competitive vendors.
Visit Company Website
Watch a walkthrough

"FletchPMM has this down to a science, thanks to building so many B2B SaaS home pages. Process was buttoned up and the results were indisputably a game changer. Would recommend for every B2B SaaS home page if you want to skip the phase where you see your ICP bounce because they don't get what you do and why they should care and eventually get it right after years of trial and error."

"FletchPMM has this down to a science, thanks to building so many B2B SaaS home pages. Process was buttoned up and the results were indisputably a game changer. Would recommend for every B2B SaaS home page if you want to skip the phase where you see your ICP bounce because they don't get what you do and why they should care and eventually get it right after years of trial and error."

Chuck Moxley

Chief Marketing Officer, Blue Triangle

Side-by-side
Both
Before
After
Very clever, but not clear
Too much text making it hard to skim

Before

Hero balances cleverness and clarity
Supporting messages are tightened up

After

Very clever, but not clear
Too much text making it hard to skim

Before

Hero balances cleverness and clarity
Supporting messages are tightened up

After

Other Before/After examples

Interested in working with Fletch on your homepage?

Book a call