Pencil Spaces wanted to sharpen their positioning. Fletch helped them to reorient their value propositions and positioning around their best-fit customer segment (online tutors).
broader positioning speaking to multiple segments at once
no clear description of what problem they solve
feature overload
Before
focused positioning on primary best-fit customer segment
dedicated problem section to anchor the value of the product against
highlights most important/most differentiated features
After
broader positioning speaking to multiple segments at once
no clear description of what problem they solve
feature overload
Before
focused positioning on primary best-fit customer segment
dedicated problem section to anchor the value of the product against
highlights most important/most differentiated features
After
