Toro came to Fletch looking to sharpen their positioning & messaging before investing more resources in additional go-to-market program. Their main challenge was highlighting their unique differentiation in the Trucking Management (TMS) space.
Broadly messaging to all carriers
Unclear differentiation
Unclear exactly what the product does
Before
Positioning specifically to bulk haulers
Highlights specific differentiation around dispatching
Easy to see exactly what the product is used for
After
Broadly messaging to all carriers
Unclear differentiation
Unclear exactly what the product does
Before
Positioning specifically to bulk haulers
Highlights specific differentiation around dispatching
Easy to see exactly what the product is used for
After
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