Vouris came to Fletch because they struggled to clearly articulate their value proposition and differentiation. Additionally, they wanted to attract more of their ideal client profile and be more selective in who they work with. We helped them to dial in their positioning around their core offer/target customer segment.
buries what the company actually does several scrolls down
unclear what differentiates them from other similar service providers
not exactly clear what problem Vouris solves
Before
clarifies exactly what you're getting and how it will work
leads with key differentiation
problem statement is extremely dialed in and specific
After
buries what the company actually does several scrolls down
unclear what differentiates them from other similar service providers
not exactly clear what problem Vouris solves
Before
clarifies exactly what you're getting and how it will work
leads with key differentiation
problem statement is extremely dialed in and specific
After
