General Collaboration worked with Fletch to help nail down their positioning, messaging, and target customer focus to prepare for an upcoming product launch.
Elliott Poppel
CEO & Founder, General Collaboration
Focus on problem of missing comments (which product-focused individuals didn't struggle with)
Harder to see exactly how someone would use the product
Less scannable product sections (i.e. important details buried in the subtext)
Before
Problem shifted to the annoyance of jumping between apps to comment back
More scannable product overview
More clearly explains what someone does inside the product
After
Focus on problem of missing comments (which product-focused individuals didn't struggle with)
Harder to see exactly how someone would use the product
Less scannable product sections (i.e. important details buried in the subtext)
Before
Problem shifted to the annoyance of jumping between apps to comment back
More scannable product overview
More clearly explains what someone does inside the product
After
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