GroupGreeting offers a platform for sending customizable group ecards for various occasions, with features including unlimited signers, photos, GIFs, and gift cards, supported by customer service available seven days a week. They came to Fletch to establish foundational positioning and messaging they could rally their GTM efforts around, specifically starting with a new homepage design and copy. We helped them narrow down to their best use case: coordinating the group birthday card in an office.
Anthony Doctolero
Founder, GroupGreeting
tries to speak to many use cases, which waters down the messaging
doesn't differentiate from other online card solutions
Before
focuses on the use case of the best-fit customers
highlights the key problems the platform solves, along with key differentiators
After
tries to speak to many use cases, which waters down the messaging
doesn't differentiate from other online card solutions
Before
focuses on the use case of the best-fit customers
highlights the key problems the platform solves, along with key differentiators
After
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